Customer Service – 19 Quotes That We Think Are Crucial

At Groundfloor Labs we strive to impart a culture of customer service excellence. There are many companies that do customer service well and understand the value of great relationships with their customers.

Here are just a few of our favorite quotes that inspire us:


  1. “Ask your customers to be part of the solution, and don’t view them as part of the problem. ” – Alan Weiss, Author “Million Dollar Consulting”
  2. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton
  3. “The toughest thing about the power of trust is that it’s very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer. “- Thomas J. Watson
  4. “So I think instead of focusing on the competition, focus on the customer.” –  Scott Cook
  5. “Courteous treatment will make a customer a walking advertisement.” – James Cash Penney
  6. “The purpose of a business is to create a customer.” – Peter Drucker
  7. “Exceed your customer’s expectations. If you do, they’ll come back over and over. Give them what they want – and a little more.” – Sam Walton
  8. “We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.” – Eric Schmidt
  9. “To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams
  10. “Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming
  11. “To keep a customer demands as much skill as to win one.” – American Proverb
  12. “Customers may forget what you said but they’ll never forget how you made them feel. ” – Unknown
  13. “A man without a smiling face must not open a shop.” – Chinese Proverb
  14. “Customer service is the new marketing.” – Derek Sivers, Founder CD Baby
  15. “Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.” – Shep Hyken
  16. “Customer service is an opportunity to exceed your customer’s expectations” – John Jantsch, President at Duct Tape Marketing
  17. “Customer service is a voluntary act that demonstrates a genuine desire to satisfy, if not delight, a customer.” – Steve Curtin, author of “Delight Your Customers”
  18. “Customer service represents the heart of a brand in the hearts of its customers” – Kate Nasser, The People-Skills Coach
  19. “Customer Service is everything and anything that touches a customer – directly or indirectly. Customer service means servicing customers and it’s so much more than just solving problems or addressing complaints. Customer service is part of a holistic customer experience that is capable of providing a critical competitive advantage in today’s increasingly cluttered and commoditized marketplace.” – Joseph Jaffe, Founder at Evol8tion